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Everything You Need To Know About Google’s Local Algorithm, Pigeon

Local search is important. Always has been, always will be. Even for the mavens of the mobile workforce, local results matter. Google’s new local algorithm has taken local search to a whole new level of specificity and accuracy. Here’s everything you need to know about the algorithm update. 1. Pigeon Rolled Out On July 24

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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?

Local marketing is especially important for franchisees, but it can also pose many unique issues — for example, how do you stand out among a sea of many? The good news is that it’s possible, depending on the situation there are multiple possible solutions. Several years ago, I worked in the marketing department of a children’s franchise

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New: Google Lets You Bookmark Local Places From Search Results

Google is making it easier to bookmark places you want to map now or visit later, by giving users the ability to save places from the Google local box in search results. Google has added a star icon adjacent to the place name in the local box, a Google spokesperson confirmed: “When you click on

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When You Rank High Organically But Not Locally (Case Study)

I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other professionals in the Local SEO community look at it, and they were equally stumped. It was one of those cases that seemed to make no sense at all, until it finally

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Do you have the right local SEO tools for the job?

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual

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Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull

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Everything you need to know about Google’s ‘Possum’ algorithm update

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are

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How do you deal with local SEO KPIs that don’t pass the smell test?

Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the value of your work has always been a thing, it seems that lately, more and more businesses are looking for ways to justify their local SEO spend. One of the challenges is that most of the time,

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As a local business, you have to own your own back yard

As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating

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Google Maps will tell you how hard it will be to find parking

Google announced that the new version of the Google Maps Android app will now tell you how difficult it is to find parking at your destination. This is based on predictive data, similar to how Google calculates popular times for venues. Google added this parking difficulty icon for 25 metro areas throughout the US. This

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5 ways you can improve your new business’s visibility on Google Maps

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new

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Ignoring these 6 SEO strategies could come back to haunt you

Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The

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What B2B marketing can teach you about PPC in higher education

Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is complete, the connection between purchaser

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What your paid search KPI says about you

There are plenty of options for particular metrics to drive paid search programs toward, but not every KPI is created equal. Here, we’ll dive into what your preferred KPI says about you and provide recommendations to help you assess whether your KPI reflects the goals you care about. All insights are at least slightly hyperbolic

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Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel.

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Advanced testing: What 4,000 A/B tests can teach you

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation was to present the many nuances which go

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