search

Hotel Search Upgrade: Google Licenses Room 77 Platform

Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google’s Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google “is licensing hotel-booking software from Room 77 Inc.” The news

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420 Dilemma? Marijuana Emerges In Local Search

Today marks the first time that April 20th — known amongst pot smokers as “420” and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have legalized recreational use of the drug for adults). So, what does this

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Survey Finds Organic Search Delivers The Best ROI For Local Businesses

We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head — good effort!) We asked this

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Top 10 Tips For Local Search Success

Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel. Business owners see all the different ways that

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VIDEO + SLIDESHOW: Local Search at 60+ MPH

Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level?You’ll see how changes across other industries will drive change for

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What Local Business Leaders Must Know About Search Engines And SEO

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of its own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have

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YP’s “Mybook” Makes Local Search More Social

Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched

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Google Maps Search Results Now With A Scroll Bar

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to “cheat” the system with manipulative, blackhat SEO tactics. Yet

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Google Tests Different Colors For Stars Ratings In Search Results

Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Google may present you with a ratings in the form of five star ratings, with the stars in an orange/gold color. Google is now testing those stars in different colors, including

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Apple Watch Brings Local Search To Your Wrist

We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 U.S. respondents were potentially interested in buying one. The device carries a wide range of apps and features. Among them are Siri, Apple

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Holiday Search Planning For Local Businesses In 5 Easy Steps

It’s almost October — which means that Q4 starts in a matter of days. Are you ready for the holidays? While you may still have plenty of time to tackle your personal shopping list, your website is another matter entirely. Is it ready for shoppers? Have you created a holiday strategy yet? If not, now’s

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How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles. This article is meant to serve as

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Using The Past To Predict The Future For Local Search

I was excited to see the results of Moz’s 2014 Local Search Ranking Factors survey published last week. The timing of this year’s survey was particularly useful given Google’s Pigeon update in July (2014), which resulted in major ranking changes for both local pack and localized organic results. As ever, it’s nice to see the observations and

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Groupon Pages Part Of Company Evolution Into Local Search Site

Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners (SEO, reputation, social engagement) but there are

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New Facebook Search: Local Ignored Again — Big Mistake

Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for

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Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably, there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national” or pure brand campaigns — sometimes dramatically. Source: Local Search Association ad performance insights database (2014) Despite the

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