Product

From Novelty To Foundational Product: The Evolution Of Google Maps

Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because Maps are more “useful” to mobile users than

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Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs

Local search provider YP has launched a one-stop-shop local PPC solution targeting small and medium businesses. It combines YP’s own PPC-search inventory with paid-search ads on Google, Yahoo and Bing. The company has been a Google AdWords Premier SMB Partner for years, as well as a Yahoo Bing Network Strategic Ambassador. Now it’s adding its own PPC search inventory to

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Yext Reviews product is pre-optimized for Schema, balances reviews across sites

Yext, which has been primarily known for digital presence and listings management, is entering the relatively crowded reviews arena. The company is introducing a product called Yext Reviews, which it characterizes as “a comprehensive review management solution designed to help businesses monitor, engage, generate, publish and analyze their location reviews.” As indicated, it offers review

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Bing Shopping Campaigns get inventory feeds, search query reports at product level

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows

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Google Product Search Adds Search Suggestions

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Summize: Using Heatmaps In Product Search Results

I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web. Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine

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Debate: Do Single Product PLA Ad Groups Strangle ROI?

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables faster product-level performance analysis and

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Google: Product Extension Ads Now Available For Mobile

This morning Google announced two new ad formats for mobile — or rather the extension of two PC ad types to smartphones — Product Extension Ads and Product Local Ads. Basically these two mobile formats allow marketers to include product images and related data in ads showing on mobile devices (like PC-based AdWords). Further, if

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Survey: Amazon beats Google as starting point for product search

A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces (eBay, Etsy, etc.): Amazon — 38 percent Google — 35 percent Brand or Retailer Site — 21 percent Other eCommerce Marketplaces —

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Google Adds Barcode Scanning to Product Search (Android-only)

Google Product Search for Mobile now has barcode scanning ability. The obvious convenience factor is that, rather than typing in the name of the product you’re looking at, you can just scan the barcode and get shopping results (and information) on your Android-powered phone. Google’s announcement today explains that barcode scanning currently is at its

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Wize Up For Better Product Reviews

Although most retail commerce still takes place offline in brick and mortar stores, most people use the web to research products before buying. And product reviews, whether from professionals or consumers who’ve actually bought and used products, can be a big help in making the right decision (or avoiding a wrong one). Product reviews have

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4 Paid Search Strategies To Advertise Your Entire Product Catalog

Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a highly competitive, yet profitable landscape. As retailers continue to invest more in paid search, consumers

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Retailers: GTINs Required By May 16 For Google Product Listing Ads

Last year, Google announced it would begin requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds. More recently, though, Google has said the GTIN requirement will be expanding beyond those 50 brands. “If you sell brand-name products that are sold by multiple merchants, you should take a

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Google Optimizes Product Search For iPhones, Android

Google has upgraded product search for mobile, on Android and iPhone devices, to allow users to get price, product specs and reviews information on their handsets. Google posted about it here. Users can either navigate directly to Google Shopping on their smartphone handsets (under the “more” pull-down) and enter a query or do the same

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NearbyNow Launches Mobile Product Search For Malls

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