on

Research: 56 Percent Of “On The Go” Searches Have Local Intent

ComScore recently found that 78 percent of local-mobile searches resulted in an offline purchase (usually in a few hours). New consumer data from research firm Ipsos MediaCT (sponsored by Google) echo most of the comScore study data, underscoring the critical nature of local information to mobile users. Ipsos conducted the online survey of 4,500 consumers across

[ Read More ]

10 Takeaways From #LSA14 On The Future Of Local Advertising

Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what’s next in local and the steps that both local providers and advertisers

[ Read More ]

New Foursquare App Bets The Company On Personalization

After months of anticipation, the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the background) and personalization. Taking aim at Yelp

[ Read More ]

Worried About Pigeon? Just Keep On Truckin’

If you’ve missed the news somehow, or were lucky enough to be spared from its effects, Google rolled out a new update to the local algorithm on July 24th. Since it had no official name, Search Engine Land dubbed it the Pigeon update. Google didn’t release many details about the update — just that it was

[ Read More ]

Google Releases Video Series On Taking Your Local Business Online

Google’s Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online. Maile said this is the same advice that Googlers would give “our friends and family” and now they are sharing it with everyone. In the first video, the

[ Read More ]

TomTom And deCarta Join Forces To Take On Google Maps

Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the

[ Read More ]

10 Common Mistakes To Avoid On Local Websites

I’ve been fielding a ton of questions recently from both potential clients and Search Engine Land readers. The most popular among them? What do we do for Local Search success in 2015? Now that Pigeon has rolled out to Canada, Australia, and the UK, it’s clearly here to stay, and the Pigeon posts are still

[ Read More ]

SMBs Divided On The Effectiveness Of Google My Business

In January, we published the findings of the 2014 SMB Internet Marketing Survey. In this post, I am going to share the result of further analysis from the same survey, this time comparing the data for certain Industries and their attitudes, spend and commitment to internet marketing. The industries covered are selected based on the number of respondents

[ Read More ]

Google Maps Hack Shows Android Mascot Relieving Itself On Apple Logo

VentureBeat chronicles another episode in the sometimes delightful, sometimes cringe-worthy history of off-color, user generated content on Google Maps. The subject of the hack today is the image of an Android mascot urinating on an Apple logo. Here’s the image as it appeared earlier today via VentureBeat: Google subsequently removed the image. The company also

[ Read More ]

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI

I’ve recently been testing the opinions of local search consultants and agencies on the subject of online reviews and reputation. Running one poll to customers on our website (BrightLocal.com) and three others to attendees of a recent InsideLocal webinar has given me valuable insights into how search engine optimization (SEO) professionals view their online review strategies. My aim is to better understand what

[ Read More ]

Top 10 Insights On Local Search & Marketing From The Experts At LSA 15

The Local Search Association’s (LSA) Annual Conference last week brought in experts from across the globe to provide commentary and insight into trends and challenges that the advertising, marketing and search industry faces today. Here are 10 of the top insights shared at the Conference. 1. Mobile Location Data Drives More Than Location Targeted Marketing There

[ Read More ]

6 Keys To Getting Local SEO Started On The Right Foot

Local search engine optimization (SEO) is crucial for brick-and-mortar or service businesses seeking to capture local customers who might be searching for you online. By optimizing your website, as well as your business listings on external sites (like Google My Business or Yelp), you can gain visibility in search engine results when someone is looking for the product(s) or

[ Read More ]

Interview: Author Bill Tancer On The Search Impact Of Reviews

Mark Traphagen interviews Bill Tancer I recently had the opportunity to sit down with Bill Tancer, author of Everyone’s a Critic, at the SMX West 2015 conference where he delivered the keynote. We spoke about the importance of online reviews to search marketers, based on the extensive research he did for Everyone’s a Critic. Tancer is the General Manager for Global

[ Read More ]

Is Local Directory Traffic On The Rise Again?

I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since

[ Read More ]

The Locals Take On Google’s Home Service Ads

Last week’s appearance of Google’s Home Service Ads sent a bit of a shockwave across the Local Search industry. My TL;DR take: This may really screw with organic local pack displays in the SERPs. (Time to rebrand as “Local Lead-Gen Guide”?) This kind of pay-per-lead ad unit requires a significantly high-touch backend process — not one of

[ Read More ]

Get Your Local On At SMX West & Local Search Workshop In San Jose

In a little less than two weeks, SMX West will kick off. For those interested in local SEO, mobile search (40 percent local) and offline attribution (everyone should be), there are a number of main-conference sessions: Local Search AMA: A Roundtable Q&A With Top Local Experts Local Listings: Putting Your Business On The Virtual Map

[ Read More ]

Destinations on Google delivers new travel planning experience for mobile users

After adding new filters to its Google Flights site, Google announced today a new travel planning experience for mobile users. Destinations on Google is designed to create an easy, intuitive travel-related mobile search process, without navigating through multiple websites to determine the best travel dates, locations, prices and more. To perform a Destinations search via

[ Read More ]