launches

Apple Launches “Maps Connect” Self-Service Local Listings Portal

This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps. The service is free and the listings (or corrected listings) appear

[ Read More ]

Facebook Launches New Places Directory

Facebook has launched a new Places Directory, which is really an emerging local search site. Right now, it’s more accurately like “guided browsing.” It was first brought to our attention by Matteo Gamba. The new Places mixes up Graph Search, the Page Locations API and other elements to make the directory a worthy supplement for

[ Read More ]

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these national-locals called “ypSearch Marketplace.” It’s a paid-search, bidded marketplace that

[ Read More ]

Google Launches Major Push To Get Local Businesses Online, Improve Data

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences. Each

[ Read More ]

Google Launches New Maps Search Results Interface

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

[ Read More ]

Google launches location extension display ads for local businesses

Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown in the ad below.  The

[ Read More ]

Bing launches bots for local businesses

Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing

[ Read More ]

Yext launches app directory with 26 partners for two-way data exchange

Post IPO, Yext is evolving from a business listings management company into an enterprise data platform. Evidence of that comes in the form of the company’s just-announced “App Directory,” featuring 26 launch partners including Hubspot, Zendesk and others. The new partnerships expand the use cases for listings and review data. The integrations push data back and forth

[ Read More ]

Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive within their budgets. In August 2016, Bing Ads added the Enhanced CPC bid strategy, which automatically adjusts bids up or down based on the determined likelihood that a click will convert. How to use

[ Read More ]

Bing Ads launches Multi-Linking for multiple-account management

Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five managing entities, and billing responsibility

[ Read More ]

Our ‘Ultimate Guide to Google Penalties’ launches today

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few.

[ Read More ]

Yahoo Launches Product Ads On Search And Display

[This story has been updated with more details on which ad systems these ads can be executed in.] Yahoo launched its version of product ads on Thursday. The ads can appear in search and display on mobile, tablet and desktop devices. Kohl’s, Wayfair and Overstock are among the retailers that have piloted the new ad formats, announced

[ Read More ]

Google Launches Shopping Ads For YouTube, Integration With Merchant Center

Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Google Shopping’s technology and infrastructure have been booted up on YouTube, and the ads are powered by an integration with Google Merchant Center. The ads are delivered in cards alongside retailers’ video ads on mobile and desktop. Clicks on

[ Read More ]

Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta

After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price and merchant name. Also similar to the Google

[ Read More ]

Google Launches Google Checkout Trends

The Google Checkout blog announced that they have launched Google Checkout Trends. Google Checkout Trends is a flavor of Google Trends, but limits the data to that collected from Google Checkout merchants. It basically shows you what people are buying and selling online via Google Checkout. You can plug in one keyword or several keywords

[ Read More ]