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The Google Local Carousel Is Still Spinning Out Of Control

Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo would be all-important… It didn’t

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Is Your Local Business Ready For Google’s Neighborhood Algorithm?

While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods, particularly smaller city neighborhoods, have not been

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Simple Math To Show Potential Clients Why Local SEO Is Important

If you provide Local SEO to small businesses, many times you’ll find yourself trying to explain exactly why your services are important. Many small business owners don’t understand why their website doesn’t show up at the top of Google search results, and as soon as you start explaining algorithms, keywords and links, their eyes glaze

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Black Friday Is NEXT Week. Is Your Local Business Ready?

It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing strategy? Have you checked that everything is in proper working order? If not, now is the time. Before you head

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Citation Inconsistency Is No.1 Issue Affecting Local Ranking

This post is a follow-up from my November post, in which I shared some interesting findings from the current InsideLocal webinar series. During InsideLocal webinars, we survey the audience, which consists of 500+ local search consultants and SMB owners. The vast majority of attendees are search consultants/agencies, with 90-95% located in USA and Canada (so the data are skewed to

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Is Your Local Site Mobile Friendly? Should It Be?

Mobile usage is growing, and if you think this doesn’t impact you…. you’re very likely wrong. U.S. smartphone penetration is now at 75% as of December 2014, up from 65.2% in December 2013, meaning that traffic from mobile is likely to be increasing as well. In fact, in late 2014, mobile traffic surpassed desktop traffic for the

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Is Local Directory Traffic On The Rise Again?

I keep a close eye on the health of the local online directory market. It’s an important part of the local data ecosystem, and it’s central to the citation work done by us (at my company, BrightLocal) and by many thousands of local search marketers. I’ve been monitoring the traffic fortunes of a number of directory sites since

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Google Is Now Rolling Out A New Interface For Hotel Finder

Google has confirmed with Search Engine Land that they are now rolling out a new user interface for Google Hotel Finder. Google originally launched the new Hotel Finder back in 2011 and has done several upgrades to the features and interfaces since. Over the past month or so, Google was caught testing a new user

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Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)

Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across

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Google Switched To Local 3-Packs: Is There Cause For Alarm?

In August, Google rolled out an update to how it displays local results by eliminating all 7-packs and moving exclusively to mobile-optimized 3-packs. Shortly thereafter, it appeared that the 3-packs were now consistently ranked in the top spot (below ads, of course) for any Google search that produced local results. From there, all Local SEO

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The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals

As the internet generation ages into fully formed adults, they may increasingly find themselves in need of the services of a lawyer. Although past generations typically relied on word-of-mouth referrals to find an attorney, new research shows that 18- to 24-year-olds are relying more on internet searches to find legal counsel. Armed with this knowledge, it can

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Forget Your Testimonials Page, 2016 Is The Year Of Reviews

2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has removed all location information from business pages. Until Google rolls out another update to Local, your business listing is effectively your Knowledge Box and your listing on Google Maps.

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78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business

At BrightLocal, we’ve recently published the annual update to our Local SEO Industry Survey, a report that looks closely at the local search industry — the people and companies that operate in it, the services they offer, what they charge and their outlook for the 12 months ahead. The aim of the survey is to gain a better understanding

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Is Apple About To Launch A Competitor To Google Street View?

Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It

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How Google Is Inventing A “Near Me” Future

In recent months, Google has made significant moves to invent the future of location marketing.  The mobile-friendly update hastened the evolution of location marketing into mobile location marketing. The launch of the Google My Business API underscored the importance of location data as the foundation of location marketing. And now, Google is inventing the future for

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Google Is Fixing The “Permanently Closed” Problem

I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently Closed” in the search results on Google. Usually, it happens to businesses who have relocated, and their customers are seeing their old location with a big, ugly, red “Permanently closed” label instead of

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Google Posts is now experimenting with Business Cards in search results

GongTo / Shutterstock.com Google is experimenting with new “Business Cards” in search results, as part of the Google Posts system. Both Business Cards and Google Posts are our terms, not Google’s, which has declined to name them. But they are a reasonable description of a new card carousel test that features content from local businesses near the top of search

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Local marketing: What is the true local web?

If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s

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“Search disruption is coming!” and 9 other expert insights From LSA16

The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided fascinating insights into trends and challenges that the advertising, marketing and search industry faces today. Here are 10 of the top insights shared at LSA16. 1. Search disruption is coming Online search has essentially followed

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