How

How To Build A Local Brand Through Online Marketing

The terms Brand and Brand Marketing are usually associated with large businesses. Having a brand is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But that’s not true. Businesses of all sizes can be Brands. A brand can’t be built in

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How To Get A Medical Marijuana Dispensary Into Google Places

I was stoked when Chris Silver Smith turned us all on to the potential issues with marijuana and local search last month. As an early dabbler in helping marijuana dispensaries figure out local SEO, I, too, think it’s high time to help marketers recognize the challenges and opportunities in this fast-growing industry. One of the biggest

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How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps Data for enterprise use cases I’m sure those are accurate assumptions.

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How To Generate Customer Experience Reviews For SEO – Part I

Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content

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How To Generate Customer Experience Reviews For SEO – Part II

In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating

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How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles. This article is meant to serve as

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How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

Local search marketing is a crowded marketplace with many companies offering small and medium businesses (SMBs) the same or similar services. It is also increasingly difficult to separate search marketing from other marketing, as everything from website development to third-party content to social media chatter affect search results. In all, small corporations spend $50 billion per

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How To Leverage The Best Local Content Source For Multi-Location Brands

Toward the end of 2014, one of the questions I started hearing repeatedly from marketing executives at brands with many locations is this: “How do I make my content more relevant and findable to local audiences?” Increasingly, my answer is, “Look to your own workforce.” Your people are not only your eyes and ears on

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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?

Local marketing is especially important for franchisees, but it can also pose many unique issues — for example, how do you stand out among a sea of many? The good news is that it’s possible, depending on the situation there are multiple possible solutions. Several years ago, I worked in the marketing department of a children’s franchise

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How Medical Practices & Practitioners Should Set Up Google My Business

  Businesses filled with multiple front-facing professionals and departments, like law firms and hospitals or medical practices, might struggle at times to understand the best way to handle how customers view them online. This gets especially tricky when trying to manage Google Plus pages properly, as there are many guidelines and best practice solutions that

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How The Sharing Economy Will Lead To The Growth Of Online Reviews

Next month, the NYT Times Best Selling Author of  Click – What Millions Do Online and Why It Matters Bill Tancer will share his extensive knowledge and understanding of consumer behavior at SMX West 2015 as a keynote speaker, offering in-depth insight into the world of Yelp reviews, TripAdvisor posts and more.  No other social media channel is as

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Local Businesses: How To Get Good Online Reviews That Build Business

Good reviews on sites like Google and Yelp can entice people to check your business out, improve conversions, and potentially help organic search engine rankings. In this article, I’ll show you how to generate a continuous flow of good online reviews that should help your local business. Why You Want Good Reviews Reviews Stand Out in

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Local SEO: How To Rank Your Local Business

If you own (or do online marketing for) a local business, you understand the challenges that come with this kind of campaign vs. that of a non geo-specific brand. Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other. Image Source: Moz The above chart

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How Not To Do Local SEO In A Post-Pigeon Era

Not long ago, I wrote an article, explaining everything you need to know about Google’s Pigeon update, the algorithm change that took local search by storm. Today, I’m publishing another article on Pigeon. Why? Because in spite of the local SEO shakeup, a lot of marketers are still doing it wrong. I understand why this

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How To Acquire A New Location & Avoid Screwing Up The Local SEO

Acquisition of competitor locations is a common growth strategy for multi-location businesses, providing quick entry into a market, economies of scale, etc. Typically, you’ll know exactly how much you can pay for a location — unless, of course, you don’t have good understanding of how easy it is to screw up its local rankings. It’s

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Online Reviews, Reputation And How To Become Super Credible

Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy. Customers can now tap into a rich

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10 Ideas: How To Fix A Damning Business Review

There may be no more sensitive online reputation topic than business reviews and ratings. Companies have threatened to sue customers over reviews and fire employees who get negative Yelp reviews. Michelin-rated chefs have allegedly even committed suicide when faced with losing a star rating. Because businesses live and breathe based on their star ratings in

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How To Cement Your Local SEO Footprint In Google: 4 Easy Steps

Local search visibility grows increasingly important as “near me” searches on Google continue to rise. Your future customers may be looking for you at home on their desktops, or they may be using a mobile device on the go, such as a cell phone or a tablet. In fact, Google confirmed earlier this year that

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