Holiday

Holiday Search Planning For Local Businesses In 5 Easy Steps

It’s almost October — which means that Q4 starts in a matter of days. Are you ready for the holidays? While you may still have plenty of time to tackle your personal shopping list, your website is another matter entirely. Is it ready for shoppers? Have you created a holiday strategy yet? If not, now’s

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Google My Business Enables Special Hours For Upcoming Holiday Hours

Google announced that now, business owners can add “special hours” to their local listings within their Google My Business listings. Special hours let local businesses inform their customers about longer or shorter store hours based on the upcoming holidays, or even a special event the store may be holding. This is most important now for

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Holiday optimization tips for remaining competitive in the SERP

During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes neglect a variety

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Google announces new online-to-offline features on the cusp of the holiday shopping season

Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. The announcements, made by Kishore Kanakamedala, director of product management for online-to-offline solutions, and livestreamed at 8:15 a.m. ET

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7 tips to ramp up your holiday advertising

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick

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Four key holiday paid search trends to keep an eye on

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to

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Is holiday paid search more competitive in 2017 than 2016?

The busy 2017 holiday shopping season is now in full swing, and we’ve already witnessed impressive Y/Y sales growth on key shopping days. As advertisers dig into their own performance, many are taking stock of the competition to get a sense for what other brands are doing. This was a key topic for a #ppcchat

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Google Flights gets a redesign in time for the holiday season

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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8 SEO Tweaks to Implement Before the Holiday Season

Scary, isn’t it? The holiday shopping season is almost upon us. In just a couple of weeks, shoppers will begin their quest to find the best gifts for friends, family, coworkers…. And that gives you just about enough time to implement some last minute SEO strategies to get the most of the holiday traffic. Here

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Easiest Top 6 Workouts For A Six-Pack This Holiday

Easiest Top 6 Workouts For A Six-Pack This Holiday By Chelsey McDonald The Easiest Top 6 Workouts For A Six-Pack This Holiday (With Photos)     The best part of the holidays is also the hardest. Unless you are squeaky clean with your eating habits,

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Best Holiday Gifts From The Grandparents

Best Holiday Gifts From The Grandparents By: Victoria Angeles Preserving Your Past with Presents Skip the gift cards and clothes this year. YURU Studio is offering a gift opportunity that you won’t find anywhere else! YURU Studio caters exclusively to seniors and gives them the chance to share, and save, their stories for

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5 Holiday Shopping Tips For Search Marketers

The holiday shopping season is my favorite time of year. Snow on the ground, laughter in the air, carnage in my bank account…whenever holiday time rolls around, I still get that same giddy excitement I did as a boy. However, once upon a time, early in my search marketing career, that the thought of the

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Roll Out The Decorations, The Holiday Etailing Season is Here

Growing up, the holiday season always started early in our house. It started in April to be exact. No, we didn’t put up the tree or start decorating the house (did we even take the lights down from last year?), but my mom would always start asking that question: what do you want for Christmas?

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4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy

It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up their retail strategy. It’s a crucial, make-or-break time of year for retailers to excel in customer service, gift-wrapping services, and, of course, search. A lot has happened in digital marketing in

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5 Powerhouse Holiday Marketing Strategies For Online Retailers

Think it’s too soon to shop online for the winter holidays? Think again. Some retailers have been promoting holiday sales since this past summer. This year, both Walmart and Target held the first ever Black Friday in July sale, offering deals on a variety of electronics, apparel, toys, beauty products, sporting goods and other essentials.

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Five Ways To Amp Up Holiday Shopping Season Results

Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them

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