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10 Takeaways From #LSA14 On The Future Of Local Advertising

Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what’s next in local and the steps that both local providers and advertisers

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5 Local Marketing Lessons I Learned From The Insurance Industry

Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions that lead toward the satisfaction of that feeling; and finally, he or she moves forward with a purchase. While this path always has a beginning and an end, it is rarely linear. Instead, consumers

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Learning SEO From Google Employees

As should be the case with any SEO professionals, we’re constantly on the lookout for new information and ideas that can aid us in helping our clients improve their results. While at a recent event, we had the luxury of speaking with Google Webmaster Trends Analyst Pierre Far. The conversation sparked us into looking further

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From Novelty To Foundational Product: The Evolution Of Google Maps

Until Android came along Google’s most important product after search undoubtedly was Google Maps. I know it sounds heretical to say this but in some ways Maps is more strategic to Google than search today. That’s because Google Maps bridge the physical and digital worlds and because Maps are more “useful” to mobile users than

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Bing Offers Link To Order Food Online From Your Favorite Restaurants

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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New: Google Lets You Bookmark Local Places From Search Results

Google is making it easier to bookmark places you want to map now or visit later, by giving users the ability to save places from the Google local box in search results. Google has added a star icon adjacent to the place name in the local box, a Google spokesperson confirmed: “When you click on

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Send Places From Browser To The iPhone In Google Maps 4.7 Update

Bloom Design / Shutterstock.com The latest version of Google Maps (4.7.0) for iOS, among other things, gives users the ability to send locations from the PC to their i-devices. While you can already save places on the desktop and retrieve them on the iPhone, this is another nice cross-device integration for Google Maps. After installing

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Amazon Echo Now Offers Local Search With Help From Yelp

From Siri to Google Now and Cortana, local search has always been a killer use case for search/personal assistant technology. And now Amazon’s Echo is playing in that space, too. Echo has already had an extremely limited local search toolset — owners could ask for local weather forecasts or local traffic information between two points.

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What different consumer groups really want from local business websites

In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at what consumers expect, want and don’t want from those websites, as well as how consumers prefer to contact a local business after viewing their website. The results are vital for SEOs who handle local business clients, because

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“Search disruption is coming!” and 9 other expert insights From LSA16

The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided fascinating insights into trends and challenges that the advertising, marketing and search industry faces today. Here are 10 of the top insights shared at LSA16. 1. Search disruption is coming Online search has essentially followed

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What your boss actually wants from your local search reports

Local SEO is a critical part of an overall digital marketing strategy, but relaying its importance through weekly, monthly or bi-annual reports to your boss or clients is a challenge. People’s eyes tend to glaze over, especially if they’re looking at the same metrics every month. It’s easy to succumb to “Broken Record Syndrome” when

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Google adds ‘Reviews from the web’ to critic reviews in local search results

Last month Google introduced best-of lists and critic reviews for local search. Google is now adding “Reviews from the web,” which brings user-generated content from third party sites to the knowledge panel and prominent placement in mobile results. At the time critic reviews were introduced in August, there was criticism that prominent review sites such

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Results from the Local SEO Ranking Factors Study presented at SMX East

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search. Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO

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Moz Local now provides data from Google My Business

Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings for sites, apps and directories

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6 business types that reap the most reward from local SEO

National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth is, there

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Google says it has now tracked 4 billion store visits from ads

Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four billion store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number.

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Business profile and review best practices from TripAdvisor and Yelp

TripAdvisor and Yelp are two of the most powerful local search and review sites online. According to consumer survey data from Burke, review sites drive more immediate actions (i.e., phone call, store visit, website visit, email) than social media or search. This consumer behavior is because of review site content and because they’re often consulted lower in the

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