drive

Using popular culture to drive local positioning

Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals playing this game are tempted into specific areas called PokéStops to collect free items to use in the game. If a business is within range of a PokéStop (which is currently out of a business’s control), it has an

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How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses

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Social-Local-Mobile Tactics Drive Retail Success

The convergence of social networking, local search and mobile shopping provides consumers with convenience while saving them time, a real winner in the digital world. Because the Social-Local-Mobile trend makes certain marketing channels more important for retail brands, we want to review how e-retailers can get more social while providing mobile functionality and local search

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Two Ways To Drive More Holiday Traffic & Conversions

Two ways brick ‘n mortar retailers can increase consumer engagement and conversions in time for the holidays are: (1) build a simple and robust mobile store locator, and (2) provide maximum coverage of the brand’s digital storefront in all the cities and neighborhoods for each location. Research by Brand Anywhere and Luth Research found retailers

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