data

Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows

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YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and

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Google Launches Major Push To Get Local Businesses Online, Improve Data

Google is introducing a program it’s calling Let’s Put Our Cities on the Map. This new portal (Get Your Business Online) is not unlike Facebook’s Blueprint and Learn How sites launched this week. It offers resources to business owners (and potential partners) to help them get online or correct and complete their online presences. Each

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Report: Apple Using Camera-Equipped Minivans To Capture Map Data

It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in Google’s tire tracks. According to an article in

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Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9

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The Local Data Ecosystem Just Got A Little More Eco-Friendly

On December 15, Google launched the Google My Business API, which creates a completely new way for brands and platforms to get information about their locations into Google Search and Google Maps. The API changes the game by allowing owners of locations more control over how they appear to customers in search, and it improves

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Don’t trust Google to structure your local data

I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1 organic listings.

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YP brings search and location data together in “audience cartography”

Local search provider YP has introduced a new location data offering it calls “Audience Cartography.” While designed for mobile display (mostly in-app) advertising, the company incorporates local search intent data into the mix of signals it uses for audience targeting. Here’s how YP describes the new offering: [A] proprietary methodology powering our Enhanced Mobile Targeting

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Is your location data being held hostage?

Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more visibility, but ultimately you’ll waste your money and effort. The recent experience of a healthcare provider illustrates this point vividly. Not all directories deserve your attention A directory becomes “tier-two” when it lacks

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Apple hopes to enhance maps with indoor location and drone data collection

Can drones and indoor navigation technology help Apple Maps catch or beat Google Maps? According to a report today from Bloomberg, quoting anonymous sources, the iPhone maker will use drones to accelerate data collection and improve accuracy. Apple reportedly received FAA permission earlier this year to fly drones to “conduct data collection, photography and videography.”

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Why data amplifiers matter in a world of omnichannel discovery

In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of

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Moz Local now provides data from Google My Business

Despite the non-locality of ecommerce, it’s all about local customers for many businesses. To give them more perspectives, SEO firm Moz has announced this week the integration of Google My Business Insights data with the Professional and Local Premium versions of its Moz Local search. Moz Local manages local business listings for sites, apps and directories

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Preparing for local reach in a ‘post-rank’ world: Get your data in line

Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of

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Yext launches app directory with 26 partners for two-way data exchange

Post IPO, Yext is evolving from a business listings management company into an enterprise data platform. Evidence of that comes in the form of the company’s just-announced “App Directory,” featuring 26 launch partners including Hubspot, Zendesk and others. The new partnerships expand the use cases for listings and review data. The integrations push data back and forth

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Google showing knowledge graph data in local panels

Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby

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Google advertisers can now see historical Quality Score data in AdWords

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score

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This script automates adding any AdWords data to a Google spreadsheet

If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the

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