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One Positive Pigeon Result: We Can Finally Ditch Ranking Reports

If you work in Local SEO, you’re already familiar with the Pigeon update and the crazy effects it’s had on local search results. It’s painfully obvious that the rankings are still fluctuating — but maybe that’s a good thing. Many SEOs have been calling for an end to monthly ranking reports for quite a while now.

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How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles. This article is meant to serve as

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Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some

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How Pokémon Go can help generate SEO and foot traffic

Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses! A recent article published on Huffington Post

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How brands can win with omnichannel discovery

Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across different channels, now they

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Can SEOs make local search great again in 2017?

It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us all down

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5 ways you can improve your new business’s visibility on Google Maps

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new

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Three ways local businesses can survive the on-demand threat

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the on-demand economy continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon is there. Furthermore, Amazon has

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Google Maps local listings can now have videos uploaded

Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices. The help document explains the feature is currently only available to Android users. Google wrote, “To add videos, you must use an Android device. To remove videos, you must use

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Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that

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What B2B marketing can teach you about PPC in higher education

Pick up any “introduction to marketing” textbook, and it will describe the difference between business-to-business (B2B) marketing and business-to-consumer (B2C) marketing. It will note that, generally, the B2C sales process is simpler. Conversion paths are short. Fewer people are involved in the purchase decision. And once the sale process is complete, the connection between purchaser

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Google advertisers can now see historical Quality Score data in AdWords

Last month, Search Engine Land reported that changes to Quality Score reporting may be on the way. Now they’re here. Google has added seven new Quality Score reporting columns that will provide much more visibility. The big new development is advertisers will finally get some historical Quality Score data in AdWords. Four new columns — “Qual. Score

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Now you can schedule offline conversion imports in AdWords

AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact through the entire sales funnel.

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Spotted: AdWords reporting dashboards that can be scheduled & shared

Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers can embed them to a modular and customizable dashboard. The dashboards can be edited, shared, downloaded as a PDF, and even set on a recurring schedule for sharing. A KPI

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4 reasons your PPC programs can fail

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you avoid inadvertently setting your PPC

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Advanced testing: What 4,000 A/B tests can teach you

SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation was to present the many nuances which go

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How SEO can create budget efficiencies in paid search campaigns

Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The

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