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Search: The Best Way To Win An SMB’s Heart

In data pulled from Local Search Association’s (LSA) Mobile Fanatics report, search engines and mobile search ranked 1st and 3rd (respectively) as sources that were extremely likely to be used to find local businesses, products or services. No surprise there. But search is also the area that small and medium-size businesses most need help with, according

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Local SEO Is Not An Island (Or At Least It Shouldn’t Be!)

Local SEO has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single standardized set of local results across both desktop and mobile devices. The big change, of course, is that the variable pack of one, three or often seven results is now replaced with only three results across

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The Google My Business App Gets An Update

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Local SEO now has an organic ROI tracking method

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying

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An easy quarterly plan for local link building

Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get

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Optimized store landing pages: An important part of local search strategy

If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. Most business owners are aware that building a local search presence requires having profiles on Google My Business, Yelp, Bing Places, Yellow Pages, etc., so that you may show up for local

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Surviving and thriving at an SEO conference

I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals

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The value of an in-house SEO

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations

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How to conduct an SEO content audit

Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines

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An integrated approach: From SEO to PPC and beyond

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like

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Four key holiday paid search trends to keep an eye on

During the holidays, there are a million different data points advertisers can look at to see how paid search is performing throughout this crucial shopping period. Depending on business goals and the type of products sold, which of those data points are most important for a particular site can vary widely from one brand to

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The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is,

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Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO

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Google Lens an impressive start for ‘visual search’

Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not always. Currently, Lens can read text (e.g., business cards), identify buildings

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Search Illustrated: Five Tips For Optimizing An eCommerce Product Detail Page

Search marketing strategies for large ecommerce sites can, at times, seem overwhelming, and important details can get lost in the shuffle. This week’s infographic provides a reminder of which page elements shouldn’t be overlooked in optimizing an ecommerce product page: Graphic by Elliance, an eMarketing firm specializing in results-driven search engine marketing, web site design,

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