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Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears

The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now displaying hotel “Book A Room” ads

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Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads

Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline retail inventory data has been largely unavailable until very recently, causing consumers in most

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The Locals Take On Google’s Home Service Ads

Last week’s appearance of Google’s Home Service Ads sent a bit of a shockwave across the Local Search industry. My TL;DR take: This may really screw with organic local pack displays in the SERPs. (Time to rebrand as “Local Lead-Gen Guide”?) This kind of pay-per-lead ad unit requires a significantly high-touch backend process — not one of

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Google Home Services Ads Launch In AdWords Express

Google has opened up access to its new home services ad program in AdWords Express. The new home services ad program launched in beta in the San Francisco area last month to connect service providers with local residents searching for help. Started initially for locksmiths and plumbers, it’s opened up to house cleaners and handymen, as well. To get

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Google opens home service ads to HVAC services and electricians

Google is building out its home service ad offerings. The ads are now available to electricians and HVAC service providers. The local home service ad product rolled out to the San Francisco Bay area last July. The ads typically show three providers with ratings, phone number and a call to action to send a request. Users looking for a plumber,

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Google confirms ads coming to Local Pack

Yesterday, at the SMX Advanced Local Workshop, Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined. During the pre-conference Workshop, Google’s Global Product Lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed

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Excited about Google’s new map ads? You should be!

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull

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Google Home Services Ads roll out on mobile

Google’s home services ads are finally showing on mobile. The ads for local service providers such as locksmiths, plumbers, handymen and, more recently, HVAC services and electricians, had been briefly spotted last month on mobile, but they now appear to be prevalent across the California markets where the program is active. The mobile ad format

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Google launches location extension display ads for local businesses

Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown in the ad below.  The

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Google says it has now tracked 4 billion store visits from ads

Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four billion store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number.

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Google Hotel Ads now showing nightly price trends

Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of ads for “Best prices per

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Google home service ads come to the East Coast & open up to more service categories

Google continues to expand its ad product for local service providers. This week, the company announced home service ads are available to more businesses in more cities. Painters, electricians and towing companies can now run ads through AdWords Express, joining locksmiths and plumbers, house cleaners and handymen. Google launched home service ads in 2015 with a pilot

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Are Home Service Ads the death of home-based businesses on Google?

UPDATE: After this article was published, Google reached out to the author to clarify a few things: Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses. The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional),

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Bing Ads Editor gets Review Extension support, better keyword import & more

A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Support of Review Extensions Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for paid search managers

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Apple expanding successful Search Ads to three new English-speaking markets

Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool. Today the company is announcing that Search Ads will become available in the UK, Australia and New Zealand. The booking UI opens today, and ad serving begins on April 25. Developers running

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

Bing is rolling Merchant Promotions out of pilot in the US, giving advertisers a way to highlight offers in their product ads. When Merchant Promotions are active, ads can appear with a “Special Offer” extension. When users click on the notice, the offer pops up with a description, promotional code, expiration date and a link to

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