Reebok taps actress Nina Dobrev as Reebok x Les Mills ambassador
The Vampire Diaries actress serves as the face of the collection’ latest campaign. Dobrev is known more for her roles in Degrassi: The Next Generation and xXx: Return of Xander Cage than for fitness, but the 28-year-old actress has been very active in the gym over the years and is familiar with the Les Mills Grit class.
“It is a different accomplishment than most classes because it’s so mental,” she said. “You have to push past what you think you can do, and just go for it. The accomplishment is deeper and more empowering because of the mental aspect, and you know how good it is for your body!”
Dobrev is seen doing lunges with weights in the campaign, as well as resting and stretching between doing workouts from the Les Mills Grit class.
The Massachusetts-based sportswear company entered into a partnership with Les Mills fitness group in 2013. The New Zealand-based company is one of the world’s largest providers of choreographed exercise-to-music group fitness classes distributed to health classes.
Since partnering with Reebok, the two companies launched products such as the SmartStep and the Reebok x Les Mills collection.
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