Google Announces Shopping Feed Spec Updates

Google has announced several updates to the specifications for Google Shopping Feeds and Product Taxonomy, most of which will go into effect September 15. Here are the changes to the Shopping Feed specs: Instead of having to enter the entire Google Product Category path, you can use an ID from the new list of Google Product

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Google Showing Reviews Snippets About Products In Knowledge Panels

Google continues to iterate how reviews and ratings are incorporated into ads and organic listings. Blocks of Review snippets that show “What people are saying” about a product are now appearing frequently and accounting for a large area of real estate in product knowledge panels, which Google calls “product card units”. Reviews have long been a part of product cards

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Etsy Boosts Search For Better Content Discovery, User Engagement

Etsy has more than 30 million items for sale from more than one million sellers globally. There are no SKUs, and most of the data is unstructured, creating a messy and massive discovery challenge for both Etsy and its users. Accordingly the company is today rolling out more sophisticated search functionality, after a month-long beta test

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Yahoo Buys Social Commerce Site Polyvore

Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.” There’s also a strong mobile shopping

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Meet A Landy Award Winner: How iProspect Helped LIDS.com Capitalize On March Madness & Win Best Retail Initiative

Earlier this month, digital agency iProspect, part of the Dentsu Aegis Network, won the Best Retail Search Marketing Initiative (SEO and/or SEM) for their work on LIDS.com in conjunction with the Men’s NCAA Basketball Championship. The campaign used strategic automation to capture the micromoments searchers were having while watching games. To achieve this goal, iProspect

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Transform Your Searches into Sales — No Tricks, Just Treats

Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place. In this Digital Marketing Depot webcast, “Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology” mobile-local experts Warren Raisch and Greg Sterling will share the

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Yahoo Launches Product Ads On Search And Display

[This story has been updated with more details on which ad systems these ads can be executed in.] Yahoo launched its version of product ads on Thursday. The ads can appear in search and display on mobile, tablet and desktop devices. Kohl’s, Wayfair and Overstock are among the retailers that have piloted the new ad formats, announced

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Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost

In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and

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Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms

        Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy’s, Home Depot and Walmart this week. The ads all link to flyers hosted on Flipp.com. The SEM Post first spotted these ads on desktop search results. I wasn’t able to see

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Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction

  Google’s product listing ads are gaining traction beyond the search results on YouTube and third-party retail sites, according to new data from Merkle. You might recall that in September 2014, Google announced it had partnered with a number of retail and e-commerce sites to begin showing product listing ads (PLAs) on the third-party retailer sites in a

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Retailers: GTINs Required By May 16 For Google Product Listing Ads

Last year, Google announced it would begin requiring advertisers to include the GTINs for products from 50 brands in their Merchant Center product feeds. More recently, though, Google has said the GTIN requirement will be expanding beyond those 50 brands. “If you sell brand-name products that are sold by multiple merchants, you should take a

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Study: Sales, keywords & fulfillment correlate with Amazon search rankings

Most retailers know that performing search optimization on Amazon is a different animal than with a traditional search engine. A new study across 344,936 unique products and 746,500 search results from Ripen eCommerce confirms these thoughts. The study analyzed various factors including keywords in a products title/feature/descriptions, Amazon Best Sellers Rank, fulfillment options, prime eligibility and more. The top

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Survey: Amazon beats Google as starting point for product search

A survey of 1,000 US consumers conducted by PowerReviews found that Amazon is the preferred starting point for product search. Google comes in a close second, followed by brand/retailer sites and e-commerce marketplaces (eBay, Etsy, etc.): Amazon — 38 percent Google — 35 percent Brand or Retailer Site — 21 percent Other eCommerce Marketplaces —

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Google shares tips on using AMP for e-commerce

Google posted a “journey” of how a developer can use AMP (accelerated mobile pages) to build out their e-commerce webpages. Google said, “AMP is a natural fit for e-commerce because AMP makes webpages fast, and fast pages help with purchase conversions.” Google provided examples of how to build out your e-commerce site using AMP. That

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7 advanced tips for Google Shopping ads

Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip

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Bing Ads Editor now supports Shopping campaigns

Shopping campaign management has arrived in Bing Ads Editor version 11.4. The update makes it possible to create new Shopping campaigns and edit existing ones in Editor. A new Shopping settings tab is now available in the editor panel to set the store ID, region of sale and campaign priority.   To make it easier

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Report: Amazon grows lead as product search engine of choice

Twin Design / Shutterstock.com A consumer survey recently conducted on behalf of retail personalization platform BloomReach found that Amazon has increased its lead as the product search engine of choice for US consumers. Last year, 44 percent reported starting their search for products on Amazon; this year, it’s 55 percent. The “State of Amazon” study

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For manufacturers selling in retail chains, Google launches affiliate location ad extensions

Original manufacturers that sell their goods in retail chains can now begin promoting those locations to nearby consumers within their own AdWords ads. Google announced the launch of affiliate location extensions in AdWords on Thursday, giving manufacturers a new way to support their offline retail distribution efforts on Google. With “near me” searches continuing to increase on

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Criteo launches Predictive Search to automate Google Shopping campaign optimizations

Performance marketing platform Criteo, best known for its programmatic display product ad retargeting capabilities, is expanding into search. The new product, Criteo Predictive Search, is aimed at bringing predictive optimization to Google Shopping campaigns. Google Shopping continues to grow, with same-store sales increasing between 30 and 50 percent over the past year, according to Channel Advisor. Recent

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