Hermès launches its ‘MANifeste’

After launching its website in 2001, on Tuesday 8th September Hermès unveiled a new digital platform, this time wholly dedicated to its entire menswear world. The ‘MANifeste d’Hermès’ can be accessed directly at lemanifestedhermes.com, or through a link on the fashion label’s official site. 

An image from the new website ‘le MANifeste d’Hermès’

Visitors will be able to explore and discover all that the label has to offer specifically for men, from ready-to-wear apparel to footwear, including leather goods, ties etc. Hermès’ menswear division is under the global leadership of creative director Véronique Nichanian. 

The website adopts a playful tone, regularly creating lists “to better disrupt men’s serious daily living”, also giving visitors the chance to “explore, catalogue and inventory the full range and diversity of Hermès’ menswear items, using the imagination and a light touch,” the fashion label stated in a press release. 

Hermès’ new website invites men to become “poets of the absurd”

All of the products featured in the videos, texts and the lists created within the website will be available for online purchase. MANifeste is connected to the online store and is accessible via all devices: PCs, smartphones and tablets. 

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 # Hermès,# Véronique Nichanian

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