Gwyneth Paltrow turns designer
No specifics yet on the clothing line, although its likely to be eco-friendly given the focus on organics and the environment on Goop. Paltrow has topped several best-dressed lists and is renowned for her taste in fashion. She has also collaborated with numerous eco-friendly brands, including Chinti and Parker and Amour Vert.
Launched in 2008 by Gwyneth Paltrow, goop started out as a weekly email newsletter. Goop has expanded and is a standalone e-commerce and digital media company covering travel, health, cuisine, wellness, fashion collaborations and beauty products.
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