Gwyneth Paltrow turns designer

Gwyneth Paltrow announced last week that she is working on her own clothing line, which is anticipated to debut this September on goop.com. The solo clothing line, a first for goop.com, joins the company’s beauty line, introduced in January, curated items by other labels, city guides, and advice articles featured on the website.

Gwyneth Paltrow – Goop

 
No specifics yet on the clothing line, although its likely to be eco-friendly given the focus on organics and the environment on Goop. Paltrow has topped several best-dressed lists and is renowned for her taste in fashion. She has also collaborated with numerous eco-friendly brands, including Chinti and Parker and Amour Vert.
 
Launched in 2008 by Gwyneth Paltrow, goop started out as a weekly email newsletter. Goop has expanded and is a standalone e-commerce and digital media company covering travel, health, cuisine, wellness, fashion collaborations and beauty products.  
 

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