To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.”

Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at the top of search results.

Clicking the “Click to Play” link launches a video game on both desktop and mobile where players navigate a snake around a screen to eat an apple.

The snake game concept of maneuvering a line around a screen is long-lived, originally used in the arcade game Blockade in 1976. The game has had many variations throughout the years before making it to Google’s search page, showing up preloaded on Nokia phones as early as 1998.

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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