Farfetch to launch kidswear and beauty divisions

It’s all systems go for fashion e-tailer Farfetch, as the company expands further. It just announced that it has signed its 400th global retail partner and now sells online in 35 countries.

Photo: Farfetch

New stores to get added to the site include Studio 14 in Morocco; Club 21 with sites in both Singapore and Malaysia; Parlour X in Australia; Joseph in the UK and Totokaelo in the USA. José Neves, founder and CEO, commented; “We’ve come a long way from where we started and are proud to have built a cohesive community of the world’s best curators of fashion.”

Farfetch’s growth and international expansion has now led the company to expand into two new categories: kidswear and beauty. Kidswear is launching on March 1 for Spring/Summer and will include collections from Stella McCartney Kids, London-based brand Hucklebones, Caramel Baby, Roksanda, and Burberry Kids. Neves said the new categories are launching because there was a demand for them from Farfetch’s customers.

The new beauty section will launch on February 29 with Space NK Apothecary, and also have products from brands including Eve Lom, Lipstick Queen, By Terry and Kevyn Aucoin.

Farfetch has also expanded its team and now has 1000 staff members across its 10 offices. The company just hired Anya Ziourova as Executive Editor at Large, effective immediately. Stephanie Horton, Chief Marketing Officer at Farfetch commented, “In Anya we have someone who brings her great vision and exceptional knowledge of the global fashion industry. Anya will be instrumental in defining the style and direction of our site’s content; as well as developing key collaborations with photographers, designers and brands.” Ziourova will be based in the New York office.

In London, Farfetch recently moved to a newly developed space, The Bower, on Old Street in Shoreditch. The company’s new headquarters measure 36,000 sqft. and are located close to the tech-heavy area called the “Silicon Roundabout.”

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 # Burberry,# By Terry,# Farfetch,# Joseph,# Roksanda,# Stella McCartney,# Studio,# Totokaelo

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