Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite.

Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel Intelligence and DoubleClick Search to optimize and fully integrate the search experience for our retail brands,” says Eric Papczun, President US of Performics. “The integration is greater than the sum of its parts, and we feel that these combined technologies will give our clients a clear competitive edge in the marketplace.”

The add-on of Channel Intelligence to DoubleClick Search’s e-commerce-centric offering may also be an indication that Google is moving away from the clunky and under-serviced Google Merchant Center. The new Shopping Campaigns for product listing ads allow advertisers to access feed information directly in AdWords rather than having to access Google Merchant Center.

 

 


About The Author

As Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

 

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