It appears that Google is now rolling out the new curved mobile design that they have been testing for several months. Many searchers have reported seeing the new design, and several of us at Search Engine Land have replicated it.

The new design started rolling out earlier this morning, and now more are seeing it live.

This would be the first major redesign to the Google search results since 2013 saw the unified card design released.

We reached out to Google for confirmation of the rollout but had not heard back from them as of this writing. This story will be updated with a statement from Google as soon as we have one. Google is known for conducting many user interface tests, but this design appears to be a full rollout.

Update: November 3
A Google spokesperson has confirmed this update:

“We’re constantly working to improve your Search experience. That means not only introducing new features for exploration and discovery, but also enhancing the look, feel and design of search results. Now we’re rolling out an update to mobile that includes a wider bar to enter your search queries and a simple, white background which helps elevate and declutter the content from the web as you browse.”

Here is a screen shot of the new curved look for the Google mobile search results from my iPhone:


About The Author

 

sitehome

Leave a Reply

Your email address will not be published. Required fields are marked *