With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
More specifically, managing SEO through an enterprise toolset can provide the following benefits:
- many tools, one interface — enterprise SEO platforms perform many tasks in one system.
- more efficient management of global operations with built-in diagnostics that can identify sitewide issues across languages, countries or regions.
- the ability to stay up-to-date with the search engine algorithm changes and their impact on ranking factors.
- automated reporting to provide data in near real time.
If you are considering licensing an SEO software tool, MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” will help you decide whether or not you need to. This 42-page report examines the market for SEO platforms and the considerations involved in implementing this software into your business and includes profiles of 13 leading SEO tools vendors, capabilities comparison and recommended steps for evaluating and purchasing.
Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.”
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.